aN ICONIC HOTEL FILLED WITH OLD-WORLD CHARM STEPS INTO 21ST CENTURY LEAD GEN
The Parlor at The Pontchartrain, an event venue set within one of New Orleans’s most treasured hotels, reveals a world of dazzling glamour hidden by an unassuming garage exterior. In a small Southern city where word of mouth reigns supreme, The Parlor's parent company had never ventured into Facebook marketing for lead generation paired with its own assets, such as an outdated website and minimal sales support. This always means plenty of opportunity to change the game for a client — but with no previous data to jumpstart brand exploration, starting from scratch, particularly in a small ocean for targeting, could prove challenging.
Everything from SEO audits to photoshoots and audience builds — both geographic and lookalike-based — were conducted to prepare a new ad account for receiving fresh pixel data and measuring conversion. Within one month, 125 newly engaged brides were reaching out to tour the venue from our ad campaigns. Separate strategies were tackled for both “quick hit” markets and close venue geotargeting, proving different audiences required varied imagery to convert (fill out our form.)
As QED Hospitality’s primary source of digital marketing for The Parlor at The Pontchartrain, our campaigns consistently result in doubling the number of monthly venue bookings by the brand’s sales team. Over a 6-month period, nearly 500 qualified leads were sent directly to the venue’s site inquiry form.