a different type of "agency"
My name is Reneé, and my obsession with Facebook ads has led me on an incredible career journey at the very peak of the digital age. (I'm a lucky gal.)
After stints dancing between digital strategy and public relations roles, it became very clear that rapidly shrinking news rooms paired with colossally powerful social networks — and knowing how to actually leverage them — marked mass opportunity. I started my business in 2018 after six years of developing, optimizing and evolving social media service delivery for public university brands, corporations and small businesses.
As I was establishing a social media department at a boutique agency in New Orleans, I realized the need for competent Facebook marketers was dire — and the number of humans (who’s actually behind a brand) being taken advantage of was sky-high. I saw a lot of agencies promising “strategy,” “authenticity” and general know-how in offering digital media services….spearheaded by junior staffers who had never heard the words Schema or ROAS in their lives.
After earning my Master of Mass Communications, I managed million-dollar content marketing campaigns for Pure Barre, the largest barre fitness franchise nationwide (500+ studios and counting.) While there, my team produced the highest number of unique monthly studio visits to date. Having been on both the in-house and agency sides of communications for brands of varied sizes has helped me to create the exact roadmap I now use; in working with my incredible network of designers, landing page experts, and other critical partners in bringing clients sustainable success.
Lucrative social media campaigns require expertise in persona building, reputation management and editorial planning; copywriting prowess; brand strategy and the consumer journey; funnels builds; creative campaign ideation; and the constant grasping of social media nuances, trends ,and updates. I, along with every vendor I employ alongside me, have all of these.
For the development and execution of various PR + social media campaigns, I have won Lantern Awards via the Southern Public Relations Federation and New Orleans Press Club accolades. But I'd rather explain what makes my experience a fit for YOUR work specifically — so feel free to get in touch.